Privacy policy

Last updated: 13 May 2026

PawLux manages this store and website, including all related information, content, features, tools, products and Services, to provide you, the customer, with a personalised shopping experience (the "Services"). PawLux is Powered by Shopify, so that we can deliver the Services to you. This privacy policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this privacy policy, this privacy policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing the Services, you indicate that you have read this privacy policy and that you understand the collection, use and disclosure of your information as described in this privacy policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or another person or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

Contact details including your name, address, billing address, delivery address, phone number and email address.
Financial information including credit card, debit card and financial account numbers, payment card information, transaction data, payment method and other payment details.
Account details including your username, password, security questions, preferences and settings.
Transaction data including items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel.
Communications with us including information you include in your communications with us, for example when submitting a customer support question.
Device data including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information including information about your interaction with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
Automatically via the Services from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies.
From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and improving the Services. We use your personal information to deliver the services, process your payments, handle your orders, send you notifications regarding your account, process purchases, returns and exchanges, create and maintain your account, arrange shipping and create a personalised shopping experience.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional messages by email or post, and to show you online advertisements for products or Services.
Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, and detect, investigate or take action against potentially fraudulent, illegal or malicious activities.
Communicating with you. We use your personal information to provide you with customer support and to maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal processes.

How We Disclose Personal Information

In certain circumstances we may share your personal information with third parties for legitimate purposes, including:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to deliver marketing services and advertise to you.
When you instruct us, request or otherwise consent to us providing certain information to third parties.
Within our group of companies.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. For more information about how Shopify uses your personal information, please visit the Shopify Customer Privacy Policy at https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites. Please review their privacy and security policies before providing any information.

Children's Data

The Services are not intended for use by children and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, please contact us using the details below to request its deletion.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable and we cannot guarantee "perfect security". How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right of access. You may have the right to request access to personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to correction. You may have the right to ask us to correct inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of the personal information we hold about you.
Managing communication preferences. You can opt out of promotional emails at any time by using the unsubscribe option in our emails.

If you live in the United Kingdom or European Economic Area (EEA), you may also have the following additional rights:

Right to object to processing and restriction of processing.
Withdrawal of consent: where we rely on consent to process your personal information, you have the right to withdraw this consent at any time.

To exercise any of these rights, please contact us using the details below or visit https://privacy.shopify.com/en.

Complaints

If you have complaints about the way we process your personal information, please contact us using the contact details below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk.

International Transfers

Please note that we may transfer, store and process your personal information outside of the country where you live. Where we transfer your personal information outside the United Kingdom or European Economic Area, we rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses or equivalent contracts issued by the relevant UK authority.

Changes to This Privacy Policy

We may update this privacy policy from time to time. We will post the revised privacy policy on this website and update the "Last updated" date.

Contact

If you have any questions about our privacy policy or if you wish to exercise any of your rights, please contact us at:

Email: support@pawlux.co.uk

Phone: +31 85 400 6648

Webshop: PawLux

Legal entity: WilmsCollective

KVK: 99437465

VAT: NL005385642B98

Address: Visserstraat 28, 6067 CE Linne, Netherlands